You’ve got a great product or project—now let’s get it seen!
Join this master class with Shannon Maldonado, founder of the celebrated boutique hotel and shop, YOWIE. Shannon will be sharing tips and tricks for pitching to press, shops, and potential collaborators, communication best practices, how to create a line-sheet and more. You will leave with a simple roadmap to get you to the next steps of pitching your brand or body of work. Come ready to learn! Just bring a notebook—no other supplies are needed for this workshop.
As a Creative Director and Designer, Shannon Maldonado blends over nearly two decades of apparel and design expertise with a driven curiosity to create memorable products and campaigns, design immersive spaces and a dedication to elevating the work of emerging artists. Her work spans creative direction, interior design, brand development, retail curation and cultural programming, with a focus on building platforms that tell incredible stories. In 2016, She founded YOWIE, evolving it from a small curated design shop into a multi-faceted brand encompassing a boutique hotel, café, and cultural hub in Philadelphia. Through thoughtful creative direction and strategic partnerships with brands like New Balance, Nordstrom, and The Philadelphia Museum of Art, Shannon specializes in crafting authentic narratives and experiences that inspire connection and creativity.